NSC To Announce Team Name and Logo Live Via Webcast

2010 February 5
by Brian Quarstad

The National Sports Center (NSC) will hold a live online video press conference today to announce the naming of the new Division II soccer team in Minnesota. NSC will also unveil their new logo for the team.

The live webcast will be held today Friday, February 5 at 1:00 p.m. Central Time. Viewers may watch the webcast by going HERE.

Can’t watch the press conference? Check back here at IMS and I’ll have the team name and logo posted as soon as the NSC announces it live online.

The National Sports Center ran an online fan voting contest that garnered 3,110 votes over a two week period in late January. The contest wrapped up on January 26. Since then, team officials have been busy discussing the most popular names, clearing trademark issues and discussing long-term marketing and branding potential.

The webcast will be MC’d by Scott Clasen, host of the NSC’s weekly video show, “NSCtv.” During the show, Clasen will interview Kris Bjerkness, team general manager. Bjerkness will also outline a tentative timeline for the opening of ticket sales, hiring of a coach, the first player signings and plans for the team’s youth soccer camp program.

There have been issues for NSC clearing some of the names with trademarks that could have led to issues down the line with sale of apparel, amongst other legal issues. The NSC has been designing their logo in-house with their own marketing team and have been going through many branding designs while still not knowing exactly what the name of the team would be. The naming of the team and having an identifying logo will certainly help the organization claim some brand identity as they move forward in putting 11 men on the field on opening day of the USSF 2nd Division League.

10 Responses
  1. No North Stars! permalink
    February 5, 2010

    Please, NOT the North Stars. Please.

  2. February 5, 2010

    From what I’ve read online I think that it will be Northstar FC. Which I like. No idea how accurate that is though.

  3. Parkview_Josh permalink
    February 5, 2010

    I’m excited for the annoucement. Like “No North Stars”, I certainly hope it’s not “North Star FC”; to me it’s too close to the old NHL team. Regardless of the name a well designed crest/badge/logo could really help the team take a giant step forward.

  4. February 5, 2010

    I wish they would do a “name the team” competition in Baltimore. I am 99% sure Crystal Palace would not finish in the top 5.

  5. Trevor permalink
    February 5, 2010

    Personally, I’d love it if the team were called Northstar FC. It was by far my favorite of the names available.

    I’m just completely confused as to why they chose to announce it today. Everyone knows that Friday afternoon is where press releases go to die. If they were going to do this today, they should have waited till Monday or Tuesday of next week. Hope this isn’t a sign of things to come.

  6. February 5, 2010

    Very good point Trevor. I have advised the NSC of this one other time. Monday Wednesdays are the days. They are up against the wire here to get stuff going, but seems it could have waited till Monday.

  7. CVO permalink
    February 5, 2010

    Perhaps they thought it would coincide with the supposed schedule release today (which now appears to be Monday – UGH!).

    P.S. “Minnesota Hotdish” is the new name. You heard it here first.

  8. February 5, 2010

    Yes, you are correct. I’m hearing Monday as the release date of the schedule.

  9. Demolition Man permalink
    February 5, 2010

    Less than 20 minutes away….. god I am so excited right now!

  10. Demolition Man permalink
    February 5, 2010

    NSC Minnesota Stars……. I’d drop the NSC personally as the name is a bit TOO long.

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