In Quest of a Mascot
Minnesota’s newest soccer team now has a name, a badge and they are starting to sign players. But one thing Tim Hayes (AKA Super Rookie) who has written several article for IMS, feels we need is a mascot.
Hayes did some writing this past week for Bruce McGuire at duNord Futbol and titled it: No mascots in football! A myth of cryptozoological proportions.
Hayes writes: All too often, being an American soccer fan comes with many disparaging comments from other “football” (soccer) fans who know the “real” way the sport is played in Europe, specifically, in England. Yet, in England almost all of the teams have a visible mascot that masquerades around the stadium and city to spread the word of their professional sports team.
Why is it that we in America are held up to a standard of sport that doesn’t even exist in other parts of the world? Recently, a posting on the NSC Minnesota facebook page suggesting ideas for a mascot were met with responses like, “I’m not sure why a mascot is needed for a soccer team…you don’t need a mascot. You need more passionate fans.” Really? I think the Thunder had some pretty passionate fans, as will this new team. Plus, the Minnesota Thunder had a kick ass mascot named, Thor. Why can’t a mascot go hand-in-hand with the passionate soccer fans and continue to meet the expectations of professional sports fans the world over?
While I may not yet be on the Nessy band wagon, I totally agree with Super Rookie and think that a mascot can be a great marketing tool, not only to kids but to adults as well. When you say mascot in Minnesota who doesn’t think of Goldie? I’ve seen some classic moments with the Golden Gopher. Stealing the opposing football team cheerleaders’ team flag, sneaking it away and throwing it in the garbage can.
There was this classic moment a couple of years ago when Thor wrote in the sand at the NSC that he hated rain and Milwaukee -a long-standing saying by the Dark Cloud supporters that still lingers on years after the Milwaukee Wave outdoor team folded. The game had a long rain delay after tornadoes passed through the area.

Keller gives the Borussia Mönchengladbach mascot a drink of water
Then there is Billy the Badger, mascot of the European club I support, Fulham FC. A couple of years ago Avram Grant was in charge of Chelsea and with the Whites ahead at half, Billy tried to get a bit friendly with Grant which he took exception to. All in good fun, except for Grant.
Many will also remember when Kasey Keller was still playing in Germany. He took down his own mascot after a win and body slammed and pinned him to the mat, er…. turf – much to the joy of all the home supporters.
There is nothing wrong with a mascot and as Hayes says in his article and we need not be apologetic. It may not be a top priority, but a Nessy is a necessary notion.
Beside reading Hayes’ article, Pitch Invasion also picked up on the Nessy story and Tom Dunmore throws his two cents in as well with his: In Defense of Mascots.
How’s this for a funny goal celebration. No, it wasn’t the mascot, but if not for the mascot it wouldn’t have been anywhere near as much fun.
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IMHO, Nessy and the like is a terrible nickname.
Just spitballing, and after a few pints I might be well off reality, but what about ‘The Lake ‘ as a stadium nickname (NSC stadium is blue…supporters could be the ‘Blue Wave’) or ‘the Northland’ (a bit cheesy but reflective of MN. Supporters as the ‘lumberjacks’?).
And for the players, the ‘Shooting Stars’ is corny but may be marketable to young kids (maybe that is better left for a youth camp) or the ‘Wakicuzas’ (leaders translated from the Lakota language).
As far as youth camps. BQ have you done an article about Coerver being contracted as the official camp operators?
I say they should do some cross promoting with a local dairy company like Kemps or Land-O-Lakes, get a group of mascots together (rather than one), and call them the “Milky Way”. They could come up with all sorts of antics, from “shooting stars” launched out of a cannon to forming constellations in the stands to passing out free milk at the games. There’s a lot that could be done with a group like that, and it would allow them to share the burden of cheering the team and rousing the fans.
Give it time. Even though it seemed like a no-brainer, it still took the Bulls a couple of years to come up with Benny. There’s no need to market a team from top to bottom before the first ball has been kicked.
Although, Thor is pretty sweet no matter what the team.
Benny the Bull is awesome.
just watched the video from the Sweetwater, sorry I couldn’t be there to join in the jackassery, but I will be there on Wednesday from 7 PM.
Peace and futbol, my friends.