Strikers Hold Press Conference in Fort Lauderdale
The team formerly known as Miami FC Blues is now the Fort Lauderdale Strikers. The Strikers held a press conference this afternoon making the announcement and revealing its secondary ligature.
The press conference was held near the beach in Fort Lauderdale, at the corner of Las Olas Blvd. and A1A. Under a cobalt blue sky the team revealed its secondary mark which is a simple S with a cursive FtL, the initials of the team.
The team’s website already has a different look and the team’s Twitter feed sent several short videos of the event.
Despite all the hype it’s understandable that some may question if all this is hype after the last several years of poorly attended games for the Miami FC Blues and very little marketing done for the team. We will know more about half way through the season when attendance figures can be looked at but at least it looks as if the team is heading in the right direction. This morning when I went to the Sun Sentenal online, this pop-up advertisement greeted me.
Lets hope the team can get a buzz going in South Florida and starting filling the seats of Lockheart Stadium. By the way, nice ties!
Video from the press conference from the Sun-Sentinel.com