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Strikers Hold Press Conference in Fort Lauderdale

2011 February 17
by Brian Quarstad

The team formerly known as Miami FC Blues is now the Fort Lauderdale Strikers. The Strikers held a press conference this afternoon making the announcement and revealing its secondary ligature.

The press conference was held near the beach in Fort Lauderdale, at the corner of Las Olas Blvd. and A1A. Under a cobalt blue sky the team revealed its secondary mark which is a simple S with a cursive FtL, the initials of the team.

The team’s website already has a different look and the team’s Twitter feed sent several short videos of the event.

Video 1 Video 2

Despite all the hype it’s understandable that some may question if all this is hype after the last several years of poorly attended games for the Miami FC Blues and very little marketing done for the team. We will know more about half way through the season when attendance figures can be looked at but at least it looks as if the team is heading in the right direction. This morning when I went to the Sun Sentenal online, this pop-up advertisement greeted me.

Lets hope the team can get a buzz going in South Florida and starting filling the seats of Lockheart Stadium. By the way, nice ties!
Video from the press conference from the Sun-Sentinel.com

21 Responses
  1. El Padre permalink
    February 17, 2011

    I’m thrilled they brought the name and the colors back, but the new logo hurts my eyes. It is either a new team logo or a passage of the Koran in Islamic caligraphy.

  2. Flashyandy permalink
    February 17, 2011

    I think it’s probably an “FtL”. You know? Fort Lauderdale and all…

  3. February 17, 2011

    This IS NOT the logo. As I wrote twice, it’s the secondary ligature or Second logo more or less. Something they will use on letterheads or in press releases etc… They logo is not finished yet. From what I gathered from the press conference, at least from what others are saying, there will be another unveiling along with the uniforms when they are ready. Season ticket holders will be invited to that special unveiling.

  4. Soccer Boy permalink
    February 17, 2011

    I just hope that their logo has the Telstar/buckeyball incorporated into it.

  5. jw7 permalink
    February 17, 2011

    I agree Boy of Soccer who (LOL…) doesn’t like the Telstar ball as 40% fill space of all soccer logos…??

  6. Strikers Return permalink
    February 17, 2011

    Well, sadly I was unable to get to the event, but it looks like it was well attended, and all three counties were represented in the crowd I saw. Thanks for linking the short videos BQ, much appreciated. I like this secondary logo, and am greatly looking forward to the unveiling of the full logo and the kits in March. Word is the $99 season ticket special has been very successful, and I think this announcement today and the coverage it got will only help further the cause. I can’t wait for the season to start, to walk into Lockhart, see a nice crowd for a change, and harken back to my youth as my son sits next to me and watches our Ft. Lauderdale Strikers. All the offseason turmoil is fading fast today. Go Strikers!!!

  7. El Padre permalink
    February 17, 2011

    @Flashyandy- Um, it actually is a large “S” as well which is framing the “FtL”.
    @BrianQ- Now I know what secondary ligature means. My bad. 🙂

  8. F19 permalink
    February 18, 2011

    I was at the event and had a blast. Great crowd, great energy, great day. I love the logos they unveiled today. I hope the proper crest is as good. Great modernization of the classic Strikers look.

    GOOOOO FORT LAUDERDALE!!

  9. Trevor permalink
    February 18, 2011

    I LOVE that secondary ligature. I want to see that on a hat right now.

  10. February 18, 2011

    Good suggestion Trevor.

    Just to give you an idea how a secondary could be used:

  11. Bart permalink
    February 18, 2011

    Pretty distinctive, for a secondary logo. I think it has a lot of potential.

  12. Strikers Return permalink
    February 18, 2011

    @BQ – Thanks for the additional Sun-Sentinel info. I was scouring their site as well as all the other local media sites last night, but it was probably just too soon to see stuff posted. From all I’ve seen and heard it was a great, and successful event. There really does seem to be a ground swell churning toward a great start to the season. I am hopeful the club fields it’s most competitive team in years, because that will only add to the excitement and interest. BTW, that’s a nice job imposing that logo on the hat, looks real sharp! You should ask Aaron for a job in their merchandising department! LOL And wow, even a nice comment from Bart! LOL

  13. ButlerBob permalink
    February 18, 2011

    I think it’s a great promotion and like what they did with the re-brand. And I guess it will help bring some public awareness to the team just a couple of months before. But I’m conserned that they won’t be able to captialize on this new public awareness. I checked their new web site and front office page and noticed that they have one person listed for Marketing and no one listed to sell tickets. Maybe they haven’t updated the page. But at this point they should be neck deep in selling season tickets. I know they are outsourcing a bunch of the sponsorship and ticket sales, but not much info on their site other then a number to call to order season tickets. They have great prices. But you need actual bodies to get out there (and call) to sell those tickets. You can’t wait for people to call you aka what I like to call the field of dreams approach.

  14. F19 permalink
    February 18, 2011

    @ButlerBob

    They have a 5-6 man dedicated ticket staff now and have already sold more season tickets than ever before, in fact one section just sold out. Per the team’s twitter yesterday:

    “We were not joking about the phones ringing like crazy today. Another seating area just SOLD OUT.”

    This season should EASILY be the best ever for the organization.

  15. February 18, 2011

    F19,

    From back in early January possibly even December,

    http://www.nasl.com/article/club-partners-with-pmi

    Evan Mitts, formerly with FC Dallas and last year FC Tampa Bay is their full time guy and has been working his butt off down there from what I understand. I think there was some word even yesterday of increased season ticket sales. But I don’t have confirmation of that. But these guys have set up a game plan for ticket sales. I think they like most of the teams have been sort of handcuffed until they received sanctioning for the season.

    The light is green now. I’m expecting to hear good things but time will tell.

  16. yankiboy permalink
    February 18, 2011

    @Strikers Return, Ultra and all of the Strikers’ fans:

    Congratulations on the relaunch and good luck!

    I enjoyed rooting against Miami FC-especially the games when I attended a few games when they played down in Puerto Rico against the Islanders.

    I look forward to “hating” the Strikers, hopefully for many years to come.

    Maximum Respect, Playahs!

  17. Steve permalink
    February 18, 2011

    I said this on Twitter, but Mitz is a rockstar. He absolutely knows what he’s doing, and worked wonders with FCTB last year. Plus, the way he was running around the bar during USA/Algeria, I’m convinced he could take down a brick house if you give him some Red Bull.

  18. ERic permalink
    February 18, 2011

    That website. Ouch. Looks like a crappy MySpace page.

    But I love the 2ndary logo.

  19. February 18, 2011

    i like the look, the colors, the various logos, the website
    now get some damn fans in the seats besides the few hundred die hards

  20. Bobby permalink
    February 18, 2011

    Love the logo, looks sharp. Agree with the person that said it’d look good on a ballcap.

  21. Strikers Return permalink
    February 20, 2011

    @yankiboy – Couldn ‘t be happier with the work Traffic has done to this point with the rebrand. The announcement was a very nice event based onthe video I’ve seen. Having Tim Robbie show up and give his blessing is bigger thing then a lot of non-original Strikers fans might realize as well. That should open the door to even more of the old Strikers getting on board in some capacity, even the biggest one of all perhaps in Ray Hudson.

    @F19 – I’ve heard word going round that the team has already surpassed it’s previous high in season ticket sales easily from the Miami FC days. Any idea at all how many they’ve actually sold at this point? I know you’re in pretty good with the organization, and BTW, good luck with the new supporters group for Broward!

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