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NSC Minnesota is Name of New Pro Soccer Team – Logo Unveiled

2010 February 5
by Brian Quarstad

The National Sports Center announced today via live webcast that “NSC Minnesota” is the name of the new professional Division II soccer team that is owned and operated by the NSC. The organization also revealed their new logo and team colors.

While the official name of the team is NSC Minnesota, the organization has named their team the “Stars”. The name “Stars” has significance for NSC in several areas. The NSC logo itself has a star in it representing the North Star which is the Minnesota State nickname. The North Star State” evolved from the State Motto L’Etoile du Nord or “Star of the North.” Also, North Star FC was the most popular name in the voting contest conducted by the non-profit. Because of a myriad of trademark issues that could have been an issue in the future, the organization decided to go with one of the other favorite choices in NSC Minnesota.

The team also unveiled the new logo with the team colors of dark blue and yellow. The shield is a variation on some of the newer shaped shields like Arsenal’s but has a harder angle at the top. It’s bordered with two vertical yellow lines and has the star in the logo.

The team also announced a temporary website until a specific one is built for the team. You can also go to, which will redirect you to the temporary website. No doubt, the latter will be the eventual home of the team.

During the webcast, Bjerkness also updated fans on some of the major developments coming in the near future:

  • »  The league will be announcing the game schedule early next week. As soon as that is finalized, the Stars will begin ticket sales.
  • »  A new coach will be hired within a week to 10 days.
  • »  Players will begin to be signed soon after a coach is selected. It will take about eight weeks to fill the team’s roster.
  • »  Coerver Coaching Minnesota has been selected as a partner to operate youth soccer camps and clinics for the team.
99 Responses
  1. February 5, 2010

    Not a fan of “NSC” in the name. But, I suppose if they are to succeed, the NSC will have to raise its profile as well.

  2. thesuperrookie permalink
    February 5, 2010

    I like the color combination and the name choice, especially considering the naming options.

    What do others think?

  3. February 5, 2010

    Okay, NSC, fine. I can see that. It’s their facility, their money, they are doing this in part as a brand extension, that’s totally fine.

    I actually have no problems with the badge, colors, design, any of it.

    But when they said they hope this will be a “starting point” and that another nickname will grow organically from the fans….WTF? What else do you need besides “Stars?” Are they hoping people will shorten it to “Sts?”

    Five years on, I don’t believe “Hoops” has come into regular usage in Dallas, nor “Reds” in Toronto. The organic nickname thing ain’t happening. Plus, YOU POLLED THE FANS FOR THE NICKNAME YOU GOT. THEY ALREADY HELPED YOU COME UP WITH ONE.

    Holy bejeezus.

  4. February 5, 2010

    Well done!

  5. FlashyAndy permalink
    February 5, 2010

    Love the logo! 9 out of 10. Team name…6 out of 10. Should have been one or the other…NSC Minnesota or Minnesota Stars…not both together.

    In any case, can’t wait to see them play!

  6. Demolition Man permalink
    February 5, 2010

    Personally as I said in the “to be announced” comments I feel the name is a bit too long. I’d go with just Minnesota Stars myself.

  7. February 5, 2010

    That was a little anti-climactic. Pretty much just picked Stars as a nickname and put out a new shield/colors for the team. Definitely seems like NSC is less ambitious than some of the other NASL teams.

  8. February 5, 2010

    I like “Stars”. I like the navy and yellow combo.

    The rest? Full-on awful. Looks like someone went into WordArt and came up with a “logo”. Gross.

  9. February 5, 2010

    @kj yes, it was reported this was done “in-house” and quite obviously…

  10. Trevor permalink
    February 5, 2010

    Before I say anything, I want to be clear–I am going to support this team in everything it does.

    But I think the name and logo leave a lot to be desired. Both are extremely generic.

  11. Parkview_Josh permalink
    February 5, 2010

    Agree with KJ. not a fan of the gradient…

  12. February 5, 2010

    Let’s get to really important stuff:
    What’s the new name for the supporters? Clouds hide the brightness of the stars!

  13. Demolition Man permalink
    February 5, 2010

    Moons? Suns? Cosmos? Skylights? Skys? Meteors? Universes?

  14. February 5, 2010

    Everywhere we go, Dark Clouds follow.

  15. Frank Miller permalink
    February 5, 2010

    So if the most voted name was North Stars .. why not go with that?

  16. smatthew permalink
    February 5, 2010

    Personally I wouldn’t have added “Stars” but I am fine with it.

  17. February 5, 2010

    @FrankMiller – little hockey team called the Minnesota North Stars. Even though they left and became the Dallas Stars, they still hold copyright. Negotiating that would be fairly complex and costly for the NSC, and probably not something in budget (or a good use of $ if they had it anyway).

  18. February 5, 2010

    Frank, please read the above post. You can’t take a name that people will only give you partial trademark rights for. One group was willing to share it and another (NHL) was willing to allow them to use it, “

  19. Semi Anonymous permalink
    February 5, 2010

    I will echo others and will say that I’m planning on supporting this team 100%.

    That said, the NSC name I can live with. The Stars… the Minnesota Stars. What are they, a U10 girls team? North Star FC would have been far better, so would something a little more creative (Polaris FC).

    The logo is LAME beyond words. Lame, lame, lame. Did someone just throw this together this morning? Is that clipart? I’m very disappointed. I hope the lack of professionalism indicated by this design is not indicative of what MN soccer fans will see in the organization itself. Just my knee-jerk reaction. I’ll get over it – maybe.

    Go Stars! Ugh.

  20. JJE permalink
    February 5, 2010

    RE: Frank / Northstar SC

    Trademark issues.

  21. smatthew permalink
    February 5, 2010

    So, it wasn’t the NHL that was the sticking point for the use of NorthStars, that is surprsing.

  22. Semi Anonymous permalink
    February 5, 2010

    BQ, understand the TM issues with North Star(s). Just would have liked to see something like that if it could have worked.

  23. smatthew permalink
    February 5, 2010

    One more thought, I doubt I will ever refer to this team as Stars. So, its time to start to thinking of an early place holder for nickname, right now I am going with Nessy.

  24. February 5, 2010

    As I Twittered, the team did say that they are totally up for a name coming from the supporters that grows generally. This was something that a number of us advised NSC on and said that it what often happens with teams and is a very positive. I think it is possible that they had to come up with a nick name. I was informed just this morning that the USL (which we are part of in conference only) requires their teams the have a nick name. Thats why Miami FC is the Blues. Just a name they came up with so they could appease USL. Not sure however on the Stars name.

  25. February 5, 2010

    I would have rather seen an FC than the NSC part, but I guess that is all just promotion. Still, I really like the logo. Like I put on another site, it doesn’t look at ugly as most MLS logos.

  26. FlashyAndy permalink
    February 5, 2010

    I don’t understand the “generic” claim concerning the logo. I really like it a lot. I’d like to see an alternative that ‘s not deemed generic!

  27. February 5, 2010

    Matt, I never got the Neal nickname Nessy? What’s the significance? Never seems to make any sense to me.

  28. Parkview_Josh permalink
    February 5, 2010

    I’m interested to see how the color scheme translates into the “kit”. I’m not sure you’d want that yellow Pantone color on the field.

    Looking forward to seeing the schedule next week.

  29. February 5, 2010

    Nessy = Loch Ness Monster.

    If you try to say NSC not as enn-ess-see and try to make it a word, Nessy comes out most naturally.

    I think a giant lake monster what likes Scotch isn’t a bad thing…

  30. February 5, 2010

    Nessy = pronunciation of NSC.

  31. February 5, 2010

    i’m a big supporter of seamonsters.

  32. thesuperrookie permalink
    February 5, 2010

    The Nessies has a great ring to it!

  33. Tom permalink
    February 5, 2010

    50% of the folks on this blog would have disapproved of whatever the NSC presented. IMO, it’s just a team name and logo. How boring and generic is “Manchester United” and if you look at their logo it’s rubbish – garrish colors with yes – soccer balls in it (but to their fans it’s a thing of beauty).
    I also think the NSC (and wisely so) sees this as a unique marketing opportunity for the NSC. Everytime the team name is written or spoken it is 100% free advertising for the other 95% of what they are doing up in Blaine.

  34. Tom permalink
    February 5, 2010

    any coincidence the colors aren’t too much different than the other “football” team in town?

  35. aaron permalink
    February 5, 2010

    Colors and everything are way to close to that little team in LA!

    that and the Logo shape looks alot like Arsenals style which is good I suppose.

    Overall i’m excited NSC isn’t as good as FC, but for the guys posting I’d assume most of us are Purists to a point!

  36. Jesse permalink
    February 5, 2010

    I posted this in another board, and BQ you made mention to it above.

    If I heard them right they went with Stars in part because they wanted to have some kind of symbol / mascot / nickname for the team.

    Point being they can use if for marketing right away.

    Things like Future Stars Day: where local youth soccer players get in free (or something like that) if they wear their team’s jersey.

    Lil’ Stars at the half: Get local little kids teams to come out at half and play for 5 to 10 min.

    Star Ticket Packages: Tiered ticket packages, 4 star, 3 star, ect… for those who choose to purchase season tickets unlike cheap b@st@rds like myself.

    You get the idea. While Stars is not a perfect name and just calling them NSC Minnesota is fine. Using the nickname to its full marketing potential will help.

  37. Sigi permalink
    February 5, 2010

    Whatever the name or logo, and everyone’s a critic, I am glad there is Pro Soccer in MN again, PERIOD!!! Knowing the people and management of the NSC as I do from working with them in many capacities over the years, I feel very good about what is going on in Blaine. WELL DONE ALL!

    Now comes the hard part, putting a team that can bring excitement to the fans. I have read the blogs and I see a lot of comments about diversity, etc. and agree that the team would benefit from that. But regardless of who and from where the players are from, if the team can play exciting, attacking soccer and win some games, the fans will show up. I know I will.

  38. Parkview_Josh permalink
    February 5, 2010


    what did they lay out for a timetable for hiring a coach and filling the team?

  39. ERic permalink
    February 5, 2010

    I actually like them going with NSC. It’s the name of the ‘parent corporation’, and reminds me of many other European teams like Bayer Leverkusen and PSV Eindhoven, and is probably more like the Sports Clubs around the rest of the world. Because they went with their own organization, it gets us away from the FCs that are spreading throughout US soccer like the plague.

    The Nessy thing is cute. Maybe too cute.

    It’s annoying that the USL demands a nickname.

  40. February 5, 2010

    It’s kind of funny. Some fans are so obsessed with having a generic “FC” or “AC” or “United,” then others despise that because the names don’t carry any significance and can sound corny.

    NSC Minnesota is a weird name, but it is completely authentic in the same sense that Real Madrid (not Real Salt Lake) and AC Milan (not AC St. Louis) are authentic. Sure, the name C.D. Guadalahara doesn’t really roll of the tongue either. But the fans have created Chivas.

    Our team is named authentically after what is really is: NSC Minnesota. Whether we’re referred to as “NSC Minnesota,” “Minnesota”, “The Stars,” or anything else is up to the fans to create and evolve over time.

    The beginning of this team is as authentic as the beginning of any pro soccer team in the world, much less the MLS, where Nike almost named a team The Rhythm, which would play against the Wizards, Clash, Mutiny, and Fusion. NSC has brought the fans along in every step to creating this team. Enjoy it.

  41. February 5, 2010

    Chros, totally agree on all points. Not a big fan of the stars but I think the name will come.


    – The league will be announcing the game schedule early next week. As soon as that is finalized, the Stars will begin ticket sales.
    – A new coach will be hired within a week to 10 days.
    – Players will begin to be signed soon after a coach is selected. It will take about eight weeks to fill the team’s roster.
    – Coerver Coaching Minnesota has been selected as a partner to operate youth soccer camps and clinics for the team.

  42. February 5, 2010

    I know a lot of people are complaining about the name, gradients etc. First off- I’m a graphic designer and I this this identity/mark is a billion times better than I expected. Yes you can tweak some things, but overall I think it looks solid for being an inhouse project. The colors are dope and the gradient adds some modernism to the design. Obviously there will be flatter, non-gradient versions for embroidery/uniform application. When it comes to logos, colors, typefaces, balance, etc. there are always way to many cooks in the kitchen. You can’t make everyone happy.

    I think we should focus our energies on promoting and supporting our new kick ass team and not spending too much time picking stuff apart. We have a lot of work to get attendance up and inform people there is soccer here. I am super stoked that I still get to go watch soccer in a beer garden 20 feet away from the field this summer.

  43. Trevor permalink
    February 5, 2010

    I’ve always thought that NSC Minnesota is a bit of a tongue twister, myself. I also think it’s confusing. When you talk about NSC Minnesota, are you referring to the place or the team? Are you talking about the front office or the players?

    It’s not free marketing if you’re not sure what’s being marketed. In net effect, it actually dilutes your message.

    It’s generic because it doesn’t contain anything that helps to quickly identify the team or where they play. The National Sports Center could be anywhere, as far as the general populace knows. And nothing in the crest or the name are evocative of Minnesota or even the sport that is being played. It’s generic because it doesn’t evoke anything specifically?

  44. aaron permalink
    February 5, 2010

    After Further discussion with others and reading your posts I’m warming to this logo and name a bit more already in the past hour!

    also for some insight go to our logo is amongst the others in the league! I gotta say other then Crystal Palace and Perhaps Miami FC ours is the best looking by a mile!

    Go Stars, N-S-C, MINNESOTA Stars- whatever it is the chants, songs and noise can flow from them all!

  45. Ron permalink
    February 5, 2010

    We’ve got a team and we’ve got a name! It doesn’t get much better than that! The rest is all gravy…

  46. originalBigE permalink
    February 5, 2010

    Congrats , NSC Minnesota. Not bad at all. Looking forward to my Rowdies kickin’ your butts! We’ve got one hell of a jump on y’all. Coach, youth academies, signing players, etc. Now if we could only get your perfect pitch to cover our dreaded stickball field …

  47. Mike permalink
    February 5, 2010

    Aaron…in regard to the colors being too close to LA, someone pointed out elsewhere that the team will be partnering with a “big MLS club”, and that stars are related to galaxies. Let the rumors begin!

  48. Super Rookie permalink
    February 5, 2010

    I don’t think “big” was ever used as the descriptor of the MLS club, rather, the word was “top” MLS club. A huge difference there.

  49. christie permalink
    February 5, 2010

    why would they even have a voting option for something they couldn’t use?

    In regards to the logo, my gripe is the typography. It would have been better to get a more dynamic font, one that doesn’t need a shadow and perhaps one with serif as well to mix the classic with the uber modern-ness of the rest of the crest.

    any which way, I look forward to this new era.

  50. Super Rookie permalink
    February 5, 2010

    Northstar FC was possible, but the NHL only would allow them to “use” the name as a non-profit and not if they ever were to be come a privately owned club (keep all options open…never say know to a lot of money!).

  51. Trevor permalink
    February 5, 2010

    Wow, if Super Rookie’s comment is correct, I’m really disappointed. I thought the plan to run the team as a non-profit was an ideological move, but if it’s not one they’re planning on continuing for the long haul, then I’m not sure I want much part of it right now. Really disappointing.

  52. Super Rookie permalink
    February 5, 2010

    I clearly can’t spell.

  53. Super Rookie permalink
    February 5, 2010

    Trevor- there are some legalities of what a “non-profit” is if they have public ownership options as discussed at the supporters summit. That is my understanding of it all.

    Nothing to be disappointed about as the team is clearly being run as a non-profit at an awesome facility.

    I need to get off the computer now, I bet I misspelled another 10 words in this posting.

  54. nathan3e permalink
    February 5, 2010

    I like the logo. Is that OK?

  55. Jeff Wolter permalink
    February 5, 2010

    Sleepy, very sleepy after reading this.

  56. CoconutMonkey permalink
    February 6, 2010

    Fair enough on the name.

    Although, I sure hope they didn’t pay someone to do that logo. MS Paint for sure.

  57. February 6, 2010

    Did anyone see the awesome game Thursday night when the Minnesota Xcel Energy Centers defeated the Edmonton Rexall Places?

    Yes I think naming a team after the venue is absurd. Oh they’re naming it after the ownership? My mistake, that must have been the Minnesota Sports and Entertainments defeating the Edmonton Rexall Sportses.

    I do like that they are trying to incorporate the Stars nickname as one who voted for Northstar FC. Still it just seems silly to me to make the venue so prominent.

  58. February 6, 2010

    Maybe Polaris Snowmobile will be a jersey sponsor?

  59. Wayne permalink
    February 6, 2010

    Go Etoiles! oy. Rather than “Dark Clouds” perhaps “The Fallen.” Pro sports teams change logos so they can change jerseys and sell new ones and make more money. So the logo will always “evolve.”

  60. Ken permalink
    February 6, 2010

    Leaving the blue in the color scheme is no surprise to me. I was actually standing in the stadium a few weeks ago and looking at the (relatively) new paint job and thought to myself “they’ll use the same blue for the new team so they don’t have to repaint the stadium – again”. Which avoids having to spend more $$ on paint that could go towards player salaries, etc.

    As for a nickname, I’m confused. Why wouldn’t “stars” just be THE nickname? I’m not that I’m a big fan of it, but to have NSC Minnesota Stars and then a nickname just seems like overkill to me.

    “NSC Minnesota Stars + Nickname” – ?

  61. nathan3e permalink
    February 6, 2010

    Yes Justin, it is ever so silly to name the team after the organization that is running the team.

    Truth be told, it is your comparison that is absurd. Does the Xcel Energy Center own and operate the Minnesota Wild? Does Rexall Place own and operate the Edmonton Oilers? That would be no and no. Does NSC own and operate the team called NSC Minnesota? That would be yes. Other than those minor details, your analogy is spot on.

    The past twelve hours have confirmed for me that people simply adore complaining. The Thunder are no more. If NSC had not stepped in, we would have no team. Instead of rejoicing, many choose to moan about the name, the way in which the team will be operated, who the team might be affiliated with, and the minutiae of logo design.

    There is not a name or a crest that would have satisfied everyone. Let us all try to focus on the fact that there is an actual team to get behind.

  62. Ken permalink
    February 6, 2010

    for me they always were, and will continue to be, “the boyz from Blaine”.

  63. thesuperrookie permalink
    February 6, 2010

    The nessie is gonna be awesome this year!

    Go lake monsters!

  64. A Fan permalink
    February 6, 2010

    NSC = the North Star Club

  65. Carl the Swede permalink
    February 6, 2010

    Hate the new name! North Star FC would have been great, but this – – what a disappointment! Nor is the new crest (logo) all that exciting. (So much for listening to fan input…)

  66. Soccer Boy permalink
    February 6, 2010

    The name was not my first choice, but it is simpley that–a name. I am 100% behond the new team.

  67. February 6, 2010

    “(So much for listening to fan input…)”

    Carl, I don’t think thats a fair statement at all. Fair enough if you don’t like the name or logo. But after what I wrote in the article and then what was posted in these comments would you prefer that they went with the North Star name and then lose the rights after a year or two? What sense would that have made?

  68. Jeff Wolter permalink
    February 6, 2010

    My arm seems to have fallen asleep also… When do games start again?

  69. Soccer Boy permalink
    February 6, 2010

    I agree with BQ. I think NSC has made tremendous efforts to get the community invovled in the process, and I think their work is going to pay huge dividends in the future. Keep up the hard work NSC!!!

  70. xxLAMPS8xx permalink
    February 6, 2010

    I think they blew it on both the name and the logo. Plain and simple whoever decided on those doesn’t know how to market a sports team. I am not a pro at this, but you need something with marketability, and this doesn’t do it. With NSC, they are trying to make a play off of Arsenal, but it’s a bad one. There are reasons you see FC Dallas, Toronto FC, AC Milan, Chelsea FC, etc. You’re announcing the team and their location with the name. What does NSC do? Nothing. Unless you’re from the northern ‘burbs, or a youth soccer enthusiast, you won’t know what it is.
    Screw the legal issues. That’s what pro sports is about. Making the effort to providing a professional team and name and logo.
    And on that subject. That logo looks like something a highschool art student drew up on their notebook. Unprofessional, uncreative, and not worth putting on any merchandise. I dabble in graphic design, and would have thrown that together in 5 min. Give me a day, and I could blow your mind. I hope they didn’t pay much for it.
    I’m not sure what is worse, no soccer or a poorly thrown together team.

  71. thesuperrookie permalink
    February 6, 2010

    I am happy that xxlampsxx didn’t create the name and logo. This is because they aren’t professionals. Whew! Some people will never be happy with anything thankfully the NSC has stepped up to keep pro soccer in our state!

  72. February 6, 2010

    I’d like to get something straight. I plan on supporting the team, but there are major issues here.
    thesuperrookie, you proved my point brilliantly. I co-own a startup web/graphic design company, so I’m not quite a professional, but yet I grasp the concept of marketability far better than these ‘professionals’ do. This logo is a complete rip-off of Arsenal, and if the ownership should be concerned in any way of TM issues, they may want to look into that. A point instead of an arc, doesn’t make it different. And, those lines following the sides of the crest are in the exact place as they are in Arsenal’s.
    Another thing on this subject is how people continue to say that it’s just ‘a name and a logo’. This is a sports team, and it will live and die by those two things alone. You can be an awful team, but with the right marketing, you can survive. ie. Milwaukee Brewers. Their ball and glove logo is one of the most recognized logos in professional sports, and yet haven’t been competitive – until recently – since the early 80s.
    Oh, and to the guy that said ManU is generic… Hello, they are the original. Everyone else has copied them.

  73. Semi Anonymous permalink
    February 6, 2010

    xxLAMPS8xx… Exactly. Could not agree with you more.

  74. Jeff Wolter permalink
    February 6, 2010

    My nice dream is now turning into a nightmare… Should I wake up and go to the bathroom, or wait for it out?

  75. thesuperrookie permalink
    February 7, 2010

    Jeff* wait it out!

    Xxlamps* I think it is interesting that other designers have expressed their fondness of the logo and design. Not saying either is right just shows the difference people can have.

    As you can imagine I like the identity and the use of NSC in the name. While not everyone will be happy with the entire thing I think people are overreacting. The NSC will prove their skills with this franchise.

  76. February 7, 2010

    Again thesuperrookie, I am more concerned about the lack of creativity. It isn’t a horrible logo by any means. Plain and simple, in my mind – having had a law course that dealt partially with intellectual property, this logo is very close to infringing on Arsenal’s rights (essentially the same shape, same design, same inclusion of logo in the middle and name at the top). Look at both next to each other, and you will agree. If you don’t, you’re just being stubborn.
    I question whether or not anyone thought to look into this, and again is why I say that this is a poor logo.
    NSC legal team – look into this!!!

  77. February 7, 2010

    I bet there are people that if they were dying of thirst would insist on bottled water. In a subset of that group would be those that would insist on a specific kind of bottled water. Digging deeper we would find a final subset that would only drink it if it had the right label.

    Me, I would just be happy to get some water. And I would not whine about it!

    (Spoiler Alert: the water is a metaphor for all this angst about the name and logo . . . look up “metaphor” if still confused).

  78. thesuperrookie permalink
    February 7, 2010

    The only rational way to solve the logo disagreements is to announce some players, the mascot (loch ness monster!), and most importantly, the beer list in the North End!

  79. February 7, 2010

    The stadium itself could be referred to as The Nessy.

    “Gonna catch the game tonight at the Nessy.”
    “Meet you in the North End at the Nessy.”
    “The Nessy was in full voice tonight!”

    From Fox Soccer Channel: “And from the Nessy tonight . . .”

  80. Mr.B permalink
    February 7, 2010

    I m preety sure the Loch Ness Monster is in Scotland duds

  81. Ric permalink
    February 7, 2010

    Chris A, my feeling exactly!

  82. A Fan permalink
    February 7, 2010

    “Goin to catch the North Star Club at the Nessy”

  83. A Fan permalink
    February 7, 2010

    Oh, and there was some talk about this club having a relationship with a MLS team. If that’s true, and that team were the Colorado Rapids, the similarities to the Arsenal crest (and the Colorado crest) would make a lot of sense. Since, Stan Kroenke is an owner of both clubs.

  84. nathan3e permalink
    February 7, 2010

    As an editor, I am constantly confronted with examples of people not going back to read what they have written. Here we have xxLAMPS8xx indicating, without apparent irony, “screw the legal issues. That’s what pro sports is about.” It is? This just in: legal issues are expensive. One should try to avoid them. After advising NSC to schtupp the legal issues, xxLAMPS8xx then indicates that he “has had a law course” and that the NSC legal team should look into intellectual property violation issues. Right. Which one is it? Should they look into it or screw it?

    And this: “I dabble in graphic design, and would have thrown that together in 5 min. Give me a day, and I could blow your mind.” You could? Do not break your arm patting yourself on your back. And as far as blowing our minds, you might be able to blow your mind, and impress a few other people, and the rest would be people like you taking to the Comments sections of blogs or posting on message boards about how badly your logo sucks, and how they could have done better. If you doubt this, give it shot. Post your mind-blowing creation on the NASL/USL Discussion board and then wait for the scorn.

  85. February 7, 2010

    Note to xxLAMPS8xx, some of my most consistent commenters on this site are attorneys. So I would be careful throwing around your one law class you took. There are also a lot of marketing people and some graphics people as well.

    Again, everyone has a right to their opinion and I have no issues with anyone who says they don’t like a logo or a name. Just be consistent and honest in your evaluation and you needn’t try to inflate your own value to do so. I’ll listen to you no matter what you lot in life is. You don’t have to be an expert and if you claim to be an expert in all fields and pump yourself up, most people will tend to ignore you.

  86. Super Rookie permalink
    February 7, 2010

    More talk about the Mascot and who wants to be my teammate for the Futsal tourney?!

  87. February 7, 2010

    nathan3e: If you were a good editor, you would have not taken the comment out of context and realized that I did not request that NSC “schtupp the legal issues.” I requested that they should spend the money to get the name that makes sense and has the fan approval. I am also not the only one (I would say there are at least 20 or so) that has pointed out the logo is amateurish. Oh, and if anyone from the club asked me to, I would design one in a heartbeat.

    Brian: I have not once attacked anyone in my posts, and yet somehow I have become the victim of such attacks for raising VERY valid issues and opinions – from the blog leader none-the-less. You of all people should know my arguments are correct. If you know soccer as much I think, and you suggest you do, you know everyone on this blog – yourself included – that is happy with the name and logo are settling, period.

    Any person with an ounce of legal thought would know that this logo is bordering on a TM infringement, and I would welcome an opinion on this issue from a IP attorney.
    Being in the legal profession myself, and in the process of starting my web/graphic/image development business, you can imagine that IP is of great interest to me, and I have done much needed research on the subject.

    Any person that cares about this team would also think the way I do about spending the money to get the rights for a good quality name. If the team wants to be viable 10 years down the road, maybe even reach MLS consideration, they need to focus on creating a quality club and promotional structure from the very beginning. They cannot simply throw something together. The MLS is growing in popularity today, because the newer teams have begun doing just that, and even from years before the beginning. If the money doesn’t exist NOW, then it should not be done NOW. That is why teams fall apart.

    I love soccer just as much as the next guy. My weekends are basically devoted to it. I was a season ticket holder for the Thunder, and if I couldn’t make the game, I handed off my four tickets to someone that would enjoy it, and I did what I could to follow the game on my own. I want soccer here in MN and I live for the day that there is a MLS team here; because I think it can happen.
    People here are too desperate to have a team. Well, how about we be desperate about having a quality club with a quality ownership team and structure, that is well promoted, well marketed, and looks fantastic when they take the pitch. LET’S NOT SETTLE.

  88. nathan3e permalink
    February 7, 2010

    xxLAMPS8xx – I am a good editor, I have successfully made a living doing it for nineteen years now. I did not take what you said out of context, in fact I quoted you. And what you wrote was “Screw the legal issues. That’s what pro sports is about. Making the effort to providing a professional team and name and logo.” I am sorry, that makes no sense. If legal issues prevent adopting a certain name, then you do not plow forward and spend the first months of existence spending your budget on legal fees.

    In all seriousness, I am glad to see that you were a season ticket holder and that you are a devoted soccer supporter, but your inflated sense of self importance is nearly awe-inspiring. “Any person that cares about this team would also think the way I do about spending the money to get the rights for a good quality name.” Any person who cares should think the way you do? Your assertion presupposes many things you could not be privy to. What name? How much would it cost? Are the rights holders even willing to sell? Perhaps they should sign some players before they blow the budget on a name you approve of?

    “I have not once attacked anyone in my posts.” No you just asserted that anyone who likes the name or logo is “settling”, that “any person with an ounce of legal thought would know that this logo is bordering on a TM infringement”, that the people that designed the logo are “unprofessional” and “uncreative” and that this is a “poorly thrown together team.” Other than that you have been a true diplomat.

    Given that you have asserted that your are “in the legal profession myself, and in the process of starting my web/graphic/image development business”, I remind you that you stated outright that you could design a crest that would blow our minds. Let’s see it. It is always easier to be the one standing outside, throwing stones.

  89. February 7, 2010

    nathan3e: Again, context is the entire post, not just a sentence. The rest of the post is about needing to pursue a quality name. Hence, we need to spend the money to get one, if that is necessary. Whether you like it or not, this is settling on something that could be better.

    I’m done posting on this. I’ll support the team regardless, but everyone on this post still knows that I hold valid arguments for creating a viable team.

    And again, if someone from the team asked me to do a mock-up I’d do it.

  90. Neal aka Lightning Striker permalink
    February 7, 2010

    I think this horse has been flogged … let’s move on and put our energies into filling the stands, and growing the fan base, for it is us, the soccer fanatico who can make up for the lack of advertising in the major media that will face the team.

    Peace and futbol.

  91. nathan3e permalink
    February 7, 2010

    xxLAMPS8xx – Context is context, be it one sentence or not.

    I am equally ready to be done with this, as your argument remains the same. The logo is not good. The name is not good. Because you say so. Anyone who disagrees is settling.

    No one from the team is going to ask you to do a mock-up. I will ask you to do a mock-up because you have told me me that you could blow my mind, and I enjoy calling people on it when they tell me how great they are.

    And yes Neal, my apologies. This horse has been well and truly flogged and I have played my part. It just annoys the shite out of me when instead of celebrating what has been done to this point people start in on I Could Do Better.

  92. Erik permalink
    February 7, 2010

    I like the logo – no problem with the name, although maybe they should have been clearer that the club name is NSC Minnesota and the nickname is the Stars… I like that they are open to additional nicknames growing organically as well!

    oh, and just in case anyone didn’t catch it… I like the logo!

  93. Soccer Boy permalink
    February 8, 2010

    xxLAMPS8xx, being actually licened to practice law, I think you are way off base. I also think Arsenel would waste a lot of time and their own money going after something like you suggest. Besides, any suit would likely be venued in MN. Can you “home field” atvantage!

    All/BQ, the more I look at the logo, the more I like it. I think they did a great job! I also like the name more.

    Chris, I like the name “The Nessy.”

  94. Chrös permalink
    February 8, 2010

    The assertion that this logo is a copyright infringement of Arsenal is a joke.

  95. jtd permalink
    February 8, 2010

    whoever said “North Star Club”, i dig it.

    chros, spot on! i also love the oddness NSC Minnesota name.

    i do think that NSC would be wise in having some sort of “Design our Shield” contest. that shield does seem a bit amaturish to me.

  96. Skippy Johnson permalink
    February 8, 2010

    Lawyers can give bad advice and editors can make mistakes. xxLAMPS8xx was not, in my interpretation, writing that the team should have gone with ‘North Stars’ regardless of the legal concerns. He or she used confusing wording, though, and I had to read it twice to get the point.

    Now on the matter of the trademark infringement with the logo, xxLAMPS8xx is way off. Arsenal doesn’t operate materially in the US, to my knowledge. I am assuming that their logo is not registered here. They would have to sue the NSC in a US court, would have to prove that their design is original and that they were the first to use such a design. Then they would have to convince a judge that the NSC logo is similar enough to be infringing. Then they would have to assign a damage amount–difficult when they are not operating a business here–or agree to some sort of change to the NSC logo that would satisfy their claim. All this while knock-off Arsenal jerseys are selling in Vietnam for $2 each. To say that there is even a case worth considering in there is asinine.

  97. February 8, 2010

    I am really liking “North Star Club” too.

  98. Jeff Wolter permalink
    February 9, 2010

    whoever said “North Star Club”

    That was Lou Nanny in 1978.

  99. xxLAMPS8xx permalink
    February 9, 2010

    Skippy, thanks for all that. I was aware of what you said. The main reason I brought it up was that Arsenal clearly has a large following in the US which could influence a decision to take such action. Also, though a good point, the rip-off jersey business in Asia is a little off since US courts would be far friendlier to such action. But good points anyway, and you’re more than likely right.

    Jtd: I like your idea of the contest. A previous poster challenged me to do so, so I am.

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