In the world of football there are a lot of elements to the game/sport, as is the case with anything in life. These elements make up the ‘beautiful game’ we know and love today, but fans don’t always universally like or even enjoy every single factor. Some of that can be put down to financial reasons, but most of the time, it’s all about personal taste.
If your personal taste in the game means you prefer to see what’s actually happening on the pitch, then so be it. If you prefer to hear all about the latest transfers, then maybe that’s what you should focus your attention on.
Alas, there’s one particular niche that we enjoy more so than most fans: the kits. A while ago it was pretty common for clubs all around the world to keep the same home and away kits for a few years, mainly because there was absolutely no reason to change them. It gave them the right kind of identity, and it saved the clubs from having to consistently think about what kits they’re going to make for the following season.
Of course, nowadays, that has all changed. The kit styles for most are changed on a year to year basis, often as a way to gradually bleed more and more money out of the masses. Even if the kit design isn’t that nice it usually works, with LCFC.com and Football.London showcasing two efforts that actually do look pretty nice ahead of the new season.
Prior to the positives of having a nice kit we do want to say one thing: changing them every season and charging as much as the clubs do is more than just a little bit cheeky. In the NFL you rarely see any kind of uniform change for a good few years, and when they actually do make changes, most people don’t like them (even if they’re subtle).
Okay, back to the good.
If you’re playing in a badly designed kit, it can immediately impact the revenue that your club generates in terms of merchandise. Plus, if the style in which it has been created isn’t all too comfortable, then it can lead to some frustrating games for the players. Example: don’t make the shirts too tight because, you know, that just isn’t a pleasant in-game experience for anyone.
Kits, kits, kits
On the opposite end of the spectrum, comfy kits can lead to a renewed sense of confidence – as well as an increase in merchandise totals. That isn’t always the case and it certainly isn’t a universal thing, but for the most part, it is.
We may be overthinking this just a little bit, but we really do believe that if you have a nice kit, it can transcend a lot of variables for your club/team. It isn’t going to turn you into champions overnight but if you look like champions, that can certainly go a long way.
P.S: Arsenal’s kit is almost TOO nice, don’t you think?